Generating publicity is a journey that requires persistence as well as proper planning. In Publicity: A Primer veteran publicist David Carriere guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. With twenty years of experience, Carriere's seven-step program outlines everything needed to create a comprehensive, systematic, and efficient method to publicize just about anything, anywhere, anytime.
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