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How Women Can Use the Power of Negotiation to Get What They Really Want
Bantam
March 2008
On Sale: February 26, 2008
336 pages
ISBN: 0553383752
EAN: 9780553383751
Hardcover
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Self-Help Relationships
In their groundbreaking book, Women Don’t Ask,
Linda Babcock and Sara Laschever uncovered a startling fact:
even women
who negotiate brilliantly on behalf of others often falter
when it
comes to asking for themselves. Now they’ve developed the
action plan
that women all over the country requested—a guide to
negotiation that
starts before you get to the bargaining
table.
Ask for It explains why it’s
essential to ask (men
do it all the time) and teaches you how to ask effectively,
in ways
that feel comfortable to you as a woman. Whether you
currently avoid
negotiating like the plague or consider yourself
hard-charging and
fearless, Babcock and Laschever’s compelling stories of real
women will
help you recognize how much more you deserve—whether
it’s a
raise, that overdue promotion, an exciting new assignment,
or even
extra help around the house. Their four-phase program,
backed by years
of research, will show you how to identify what you’re
really worth,
maximize your bargaining power, develop the best strategy
for your
situation, and manage the reactions and emotions that may
arise—on both
sides. Guided step-by-step, you’ll learn how to draw on the
special
strengths you bring to the negotiating table to reach
agreements that
benefit everyone involved.
This collaborative,
problem-solving
approach will propel you to new places both professionally and
personally—and open doors you thought were closed. Because
if you never
hear no, you’re not asking enough.
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