In their groundbreaking book, Women Donβt Ask, Linda Babcock and Sara Laschever uncovered a startling fact: even women who negotiate brilliantly on behalf of others often falter when it comes to asking for themselves. Now theyβve developed the action plan that women all over the country requestedβa guide to negotiation that starts before you get to the bargaining table.
Ask for Itexplains why itβs essential to ask(men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Lascheverβs compelling stories of real women will help you recognize how much more you deserveβwhether itβs a raise, that overdue promotion, an exciting new assignment, or even extra help around the house. Their four-phase program, backed by years of research, will show you how to identify what youβre really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may ariseβon both sides. Guided step-by-step, youβll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.
This collaborative, problem-solving approach will propel you to new places both professionally and personallyβand open doors you thought were closed. Because if you never hear no, youβre not asking enough.
Media Buzz
Marketplace - PRI - August 30, 2008 Marketplace - PRI - June 7, 2008 Early Show - April 16, 2008
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