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How Women Can Use the Power of Negotiation to Get What They Really Want
Bantam
March 2008
On Sale: February 26, 2008
336 pages
ISBN: 0553383752
EAN: 9780553383751
Hardcover
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In their groundbreaking book, Women Donโt Ask, Linda Babcock and Sara Laschever uncovered a startling fact: even women who negotiate brilliantly on behalf of others often falter when it comes to asking for themselves. Now theyโve developed the action plan that women all over the country requestedโa guide to negotiation that starts before you get to the bargaining table.
Ask for It explains why itโs essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Lascheverโs compelling stories of real women will help you recognize how much more you deserveโwhether itโs a raise, that overdue promotion, an exciting new assignment, or even extra help around the house. Their four-phase program, backed by years of research, will show you how to identify what youโre really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may ariseโon both sides. Guided step-by-step, youโll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.
This collaborative, problem-solving approach will propel you to new places both professionally and personallyโand open doors you thought were closed. Because if you never hear no, youโre not asking enough.
 Media BuzzMarketplace - PRI - August 30, 2008
Marketplace - PRI - June 7, 2008
Early Show - April 16, 2008
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