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Nudge, April 2008
Hardcover
Improving Decisions About Health, Wealth, and Happiness
Yale University Press
April 2008
On Sale: April 8, 2008
340 pages
ISBN: 0300122233
EAN: 9780300122237
Hardcover
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Non-Fiction
Every day, we make decisions on topics ranging from personal
investments to schools for our children to the meals we eat
to the causes we champion. Unfortunately, we often choose
poorly. The reason, the authors explain, is that, being
human, we all are susceptible to various biases that can
lead us to blunder. Our mistakes make us poorer and less
healthy; we often make bad decisions involving education,
personal finance, health care, mortgages and credit cards,
the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world,
one that takes our humanness as a given. They show that by
knowing how people think, we can design choice environments
that make it easier for people to choose what is best for
themselves, their families, and their society. Using
colorful examples from the most important aspects of life,
Thaler and Sunstein demonstrate how thoughtful “choice
architecture” can be established to nudge us in beneficial
directions without restricting freedom of choice. Nudge
offers a unique new take—from neither the left nor the
right—on many hot-button issues, for individuals and
governments alike. This is one of the most engaging and
provocative books to come along in many years.
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