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Also by Farhad Manjoo:

True Enough, March 2008
Hardcover

TRUE ENOUGH
By: Farhad Manjoo

Learning to Live in a Post-Fact Society

Wiley
March 2008
On Sale: March 17, 2008
256 pages
ISBN: 0470050101
EAN: 9780470050101
Hardcover
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Non-Fiction

Picture yourself at a college football championship game. Cheering fans of both teams clog the stands. The play is rough, and the crowd is fed up. Supporters of each side insist that their own guys are playing fair but the other team is clearly breaking the rules. How can both sides be right? According to the surprising insights of True Enough, they are: when sports fans claim to see only the opposing team playing dirty, that really is what they "see." It is a classic example of how our deeply held beliefs can supplant our very perceptions of what's "real" and what's not in the world around us. And as Farhad Manjoo explains, the phenomenon holds sway in areas far removed from football.

In True Enough, Manjoo presents findings from psychology, sociology, political science, and economics to show how new technologies are prompting the cultural ascendancy of belief over fact. In an age of talk radio, cable TV, and the Internet—the blog- and YouTube-addled million-channel media universe—it is no longer necessary for any of us to confront notions that contradict what we "know" to be true. Stephen Colbert calls this "truthiness"—when something feels true without any evidence that it is. Here Manjoo probes the cognitive basis of truthiness, exploring how biases push both liberals and conservatives to select and interpret news in a way that accords with their personal versions of "reality."

Why has punditry lately overtaken news, with so many media outlets pushing partisan agendas instead of information? Why do lies seem to linger so long in the cultural subconscious even after they've been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propagandaseem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture. We meet people who espouse far-out interpretations of reality—about everything from the history of John Kerry's time in Vietnam to the integrity of the 2004 election to the truth about 9/11—and dig into the mechanism by which they came to hold those beliefs.

Controversial, at times disturbing, and always fascinating, True Enough will prompt you to think twice about how you too came to believe all that you do. Are your own truths really true—or merely true enough?

Media Buzz

On Point - October 3, 2011
Marketplace - PRI - September 17, 2009
On The Media - April 5, 2008