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Also by Rob Walker:

Buying In, June 2008
Hardcover

Buying In
Rob Walker

The Secret Dialogue Between What We Buy and Who We Are

Random House
June 2008
On Sale: June 3, 2008
320 pages
ISBN: 1400063914
EAN: 9781400063918
Hardcover
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Non-Fiction

An Intrepid Business Journalist's Counterintuitive Look at the Convergence of Marketing and Culture in Contemporary Life.

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

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