An Intrepid Business Journalist's Counterintuitive Look at the Convergence of Marketing and Culture in Contemporary Life.
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
Media Buzz
Marketplace - PRI - March 31, 2011 Marketplace - PRI - August 2, 2008 Diane Rehm Show - NPR - June 11, 2008 Marketplace - PRI - April 29, 2008 Marketplace - PRI - April 4, 2008
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