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The Power of a Positive No
William Ury
Save The Deal Save The Relationship and Still Say No
Bantam
January 2008
On Sale: December 26, 2008
272 pages
ISBN: 0553384260
EAN: 9780553384260
Paperback (reprint)
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Self-Help
No is perhaps the most important and certainly the most
powerful word in the language. Every day we find ourselves
in situations where we need to say No–to people at work, at
home, and in our communities–because No is the word we must
use to protect ourselves and to stand up for everything and
everyone that matters to us. But as we all know, the wrong No can also destroy what we
most value by alienating and angering people. That’s why
saying No the right way is crucial. The secret to saying No
without destroying relationships lies in the art of the
Positive No, a proven technique that anyone can learn. This indispensable book gives you a simple three-step method
for saying a Positive No. It will show you how to assert and
defend your key interests; how to make your No firm and
strong; how to resist the other side’s aggression and
manipulation; and how to do all this while still getting to
Yes. In the end, the Positive No will help you get not just
to any Yes but to the right Yes, the one that truly serves
your interests. Based on William Ury’s celebrated Harvard University course
for managers and professionals, The Power of a Positive No
offers concrete advice and practical examples for saying No
in virtually any situation. Whether you need to say No to
your customer or your coworker, your employee or your CEO,
your child or your spouse, you will find in this book the
secret to saying No clearly, respectfully, and effectively. In today’s world of high stress and limitless choices, the
pressure to give in and say Yes grows greater every day,
producing overload and overwork, expanding e-mail and
eroding ethics. Never has No been more needed. A Positive No
has the power to profoundly transform our lives by enabling
us to say Yes to what counts–our own needs, values, and
priorities. Understood this way, No is the new Yes. And the Positive No
may be the most valuable life skill you’ll ever learn!
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