Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women. Fact #2: The playing field is not level. Fact #3: You need to get over this.
From the woman who became chairman of the flagship office of the largest advertising agency network in the world comes a wry reality check on how to get ahead and thrive in the testosterone-driven business arena.
Nina DiSesa is a master communicator, a ceiling crasher, and one of the most successful women in the corporate world. She is also a big-time realist who has figured out that S&Mβseduction and manipulationβis the secret to winning over (and surpassing) the big guys. In Seducing the Boys Club, DiSesa shows that you can, in fact, leave your male colleagues in the dustβbut not by following the rules you learned in business school.
By playing the roles of den mother, fraternity brother, little sister, and hard-nosed boss, DiSesa navigated the choppy, macho-minded waters of the workplace. All the βbad boysβ in her lifeβand there are manyβhave provided a wealth of devilishly amusing stories and cautionary tales that DiSesa is only too happy to pass on. Ah, revenge can be sweet, but the truth is that she came to love those boys as much as they love herβwhich is the whole point.
DiSesa asserts that women need to meld their feminine characteristics (nurturing, compassion, listening) with the traits of their male counterparts (competitiveness, decisiveness, combativeness) to expand their professional horizons. In Seducing the Boys Club, DiSesa shares her practical, outrageous, and even controversial maxims for making it, including:
β’ Learn to appreciate men. Men like women who like them. β’ Remember that women are biologically wired to succeed. β’ If you want to make a name for yourself, find a mess and fix it. A secure and comfortable job only holds you back. β’ Donβt assume that men never listen. They listen like a dog does. β’ Donβt be a quiet achiever. β’ Act brave and you will look brave. β’ Screw the rules. Make up your own.
Whether dead-on funny or deadly serious, DiSesa is always on her game, always on message, and absolutely on target as she arms women with the can-do confidence and no-compromises attitude they need to climb as high as their ambition can carry themβwhile keeping their standards impeccable and their integrity intact. Not for women only, this book should be read by men, too . . . though it wonβt give them any defense against a woman who can truly seduce a boys club!
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Today - June 17, 2008 CBS Sunday Morning - February 17, 2008
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