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The Unauthorized Adventures of a Front-Line Employee
Collins
November 2007
On Sale: November 20, 2007
240 pages
ISBN: 0060849665
EAN: 9780060849665
Hardcover
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Non-Fiction
Curious to know just what happens behind the "employees
only" doors of big companies, journalist Alex Frankel
embarked on an undercover reporting project to find out how
some of America's well-known companies win the hearts and
minds of their retail and service employees. Frankel knew
the only way to find answers was to go native. During a two-year urban adventure through the world of
commerce, Frankel applied for and was hired by a half-dozen
companies: he proudly wore the brown uniform of the UPS
driver, folded endless stacks of T-shirts at Gap, brewed
espressos for the hordes at Starbucks, interviewed (but
failed to get hired) at Whole Foods, enrolled in management
training at Enterprise Rent-A-Car, and sold iPods at the
Apple Store. At the heart of Punching In lies Frankel's quest to find out
how some of the giants of commerce turn thousands of average
job applicants into loyal—even fanatical—workers. How do
they identify and recruit workers who will best fit their
companies? How do they indoctrinate employees into their
corporate cultures and make them perfect messengers of their
brands? Along the way Frankel pauses long enough to wonder
why he is so often immune to corporate attempts to win
employees over. In this lively and entertaining narrative, Frankel takes
readers on a personal journey into the land of front-line
employees to discover why some workers are so eager to drink
the corporate Kool-Aid and which companies know how to serve
it up best.
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