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Logo, October 2007
Hardcover
Lawrence Hill Books
October 2007
On Sale: October 4, 2007
352 pages ISBN: 185669528X EAN: 9781856695282 Hardcover
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Non-Fiction
The logo bible, this book provides graphic designers with an
indispensable reference source for contemporary logo design.
More than 1300 logos are grouped according to their focal
form, symbol, and graphic associations into 75 categories
such as crosses, stars, crowns, animals, people,
handwritten, illustrative type, etc. To emphasize the visual
form of the logos, they are shown predominantly in black and
white. By sorting a vast, international array of current logotypes
ranging from those of small, design-led businesses to global
brands the book offers design consultancies a ready resource
to draw on in the research phase of identity projects. Logos
are also indexed alphabetically by name of company/designer
and by industrial sector, making it easy to piece together a
picture of the state of the identity art in any client's
marketplace.
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