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How to Achieve Ageless, Youthful, and Modern Personal Style
Clarkson Potter
October 2007
On Sale: October 2, 2007
256 pages
ISBN: 0307405311
EAN: 9780307405319
Paperback
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Self-Help
Each year, 75 million baby boomers spend $100 billion on clothesβbut youβd never know it to look at them. Alarmed by the fashion faux pas of her fellow fifty-plus peers, style consultant Sherrie Mathieson set out to help them update their personal style yet remain age-appropriate. While her theory is to skip formulas and mix it up, she counsels her boomer brethren to avoid trying too hard (Ladies, whatβs worn in Vegas, stays in Vegas; guys, flowered shirts are so Beach Boys).
She presents stylish, contemporary twists to classic looks (a simple, sleekly cut black suit is punched up with stacked silver jewelry; a graphic skirt adds panache to a solid-color sweater set; a pair of menβs khakis is driven out of dullsville with a black linen shirt).
Each page pictures an unfortunate βnever coolβ ensemble and beside it a βforever coolβ rendition. Whether her stuck-in-a-fashion-rut real-life people are sporting sad accessories, underage looks, problem prints, or predictable pieces, Mathieson takes on all of them with kindhearted candor and breathes new life into their attire.
From work attire to special-occasion outfits for evening, the beach, the gymβeven the ski slopes!βSherrie Mathieson has fresh-looking fashion fixes for any boomer who is ready to ramp up his or her clothes savvy.
 Media BuzzThe View - November 14, 2007
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