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The Essential Guide for Getting Ahead at Work (and in Life)
Crown
November 2007
On Sale: October 23, 2007
304 pages
ISBN: 0307351106
EAN: 9780307351104
Hardcover
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Non-Fiction
Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didnβt sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortuneβs β50 Most Powerful Women in American Businessβ for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved βthe 360Β° lifeββa blend of professional accomplishment and personal contentmentβand how any woman can seize opportunity in the workplace.
No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project youβre vying for. At the core of the book are Cathieβs candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-
buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today.
Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. Youβll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, youβll be inspired to pursue your passions and achieve your very best.
 Media BuzzToday - October 12, 2008
Diane Rehm Show - NPR - December 6, 2007
Martha Stewart - November 5, 2007
Today - October 24, 2007
Oprah - October 23, 2007
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