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A Year in the Life of Starbucks' Stock
Crown
April 2007
On Sale: April 3, 2007
320 pages
ISBN: 0307339718
EAN: 9780307339713
Hardcover
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Non-Fiction
Karen Blumenthal, like most people, is mystified by the
stock market. Just why is it, she wonders, that seemingly
good news can send a stock plummeting and bad news can send
it skyrocketing again? In Grande Expectations, she shows how money is made and lost
by following one of America’s hottest growth stocks,
Starbucks, through a year of rapid store openings, fancy new
drinks, and clever promotions, revealing how the many
players—big and small investors, company management,
analysts, and the media—propel its shares up and down. Blumenthal pulls back the curtain on the stock market to
expose its quirks and inner workings, from the power of a
penny of earnings and the unexpected impact of a stock split
to the image-enhancing effects of a brand of bottled water.
With a fly-on-the-wall, character-driven narrative, Grande
Expectations not only makes investing interesting but also
will help you make smarter and savvier investing choices.
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