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A Year in the Life of Starbucks' Stock
Crown
April 2007
On Sale: April 3, 2007
320 pages
ISBN: 0307339718
EAN: 9780307339713
Hardcover
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Non-Fiction
Karen Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? In Grande Expectations, she shows how money is made and lost by following one of Americaβs hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new drinks, and clever promotions, revealing how the many playersβbig and small investors, company management, analysts, and the mediaβpropel its shares up and down. Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water. With a fly-on-the-wall, character-driven narrative, Grande Expectations not only makes investing interesting but also will help you make smarter and savvier investing choices.
 Media BuzzToday - October 16, 2007
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