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Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
Ian Ayres
Bantam
September 2007
On Sale: August 28, 2007
272 pages
ISBN: 0553805401
EAN: 9780553805406
Hardcover
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Self-Help Organization
Why would a casino try and stop you from losing? How can a
mathematical formula find your future spouse? Would you
know if a statistical analysis blackballed you from a job
you wanted?
Today, number crunching affects your
life in ways you might never imagine. In this lively and
groundbreaking new book, economist Ian Ayres shows how
today's best and brightest organizations are analyzing
massive databases at lightening speed to provide greater
insights into human behavior. They are the Super
Crunchers. From internet sites like Google and Amazon that
know your tastes better than you do, to a physician's
diagnosis and your child's education, to boardrooms and
government agencies, this new breed of decision makers are
calling the shots. And they are delivering staggeringly
accurate results. How can a football coach evaluate a
player without ever seeing him play? Want to know whether
the price of an airline ticket will go up or down before
you buy? How can a formula outpredict wine experts in
determining the best vintages? Super crunchers have the
answers. In this brave new world of equation versus
expertise, Ayres shows us the benefits and risks, who
loses and who wins, and how super crunching can be used to
help, not manipulate us.
Gone are the days of
solely relying on intuition to make decisions. No
businessperson, consumer, or student who wants to stay
ahead of the curve should make another keystroke without
reading Super Crunchers.
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