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Motivating the "What's In It For Me" Workforce
Cam Marston
Manage Across the Generational Divide and Increase Profits
Wiley
May 2007
On Sale: May 18, 2007
226 pages
ISBN: 0470124148
EAN: 9780470124147
Hardcover
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Self-Help
All generations are not alike. While Baby Boomers base their
vision of professional success on climbing hierarchical
corporate ladders, Gen-X and New Millennial workers view
success quite differently. These younger workers care little
for tradition, placing a higher value on individuality,
personal freedom, and the professional flexibility and
creativity it takes to succeed in a globalized economy. This generational divergence creates a communication
challenge for many of today's managers. The promise of
slowly climbing the company ladder no longer has the
motivational force it once did, and the traditional
management structure is quickly slipping into obsolescence.
Younger workers are less loyal to their organizations,
quicker to adapt to cultural and technological changes, and
more possessive of their free time. In Motivating the "What's In It For Me?" Workforce, Cam
Marston reveals how to diffuse the conflict between managers
with one set of expectations and employees with another. He
shows managers how to deal with differing generational
expectations regarding promotions, incentives, recognition,
and prioritization of work itself, bridging the gap between
managers raised in one tradition and workers raised in another. Based on his long experience consulting with and
interviewing managers and workers of every age, Marston
provides detailed guidance on motivating every employee to
achieve peak performance—no matter what generation they
belong to. Packed with guidance on bringing the generations
together to achieve organizational success, this practical
guide offers concrete steps for solving generational
problems in any workplace. It takes more to motivate today's "What's In It For Me?"
workforce, but connecting with younger generations is vital
for any manager's success—as well as any organization's.
Marston helps you bridge that gap, so you can get more out
of every worker, no matter their age and attitude.
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