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Why How We Do Anything Means Everything...in Business (and in Life)
Wiley
June 2007
On Sale: June 4, 2007
338 pages
ISBN: 0471751227
EAN: 9780471751229
Hardcover
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Non-Fiction
The flood of information and unprecedented transparency
reshaping today’s business world has dramatically changed
the rules of the game. It’s no longer what you do
that sets you apart from others, but how you do what
you do. Whats are commodities, easily duplicated or
reverse-engineered. Sustainable advantage and enduring
success—for both companies and the people who work for
them—now lie in the realm of how, the new frontier of
conduct. For more than a decade, Dov Seidman’s pioneering
organization, LRN, has helped some of the world’s most
respected companies build "do it right," winning cultures.
Seidman’s distinct vision of the world, business, and human
endeavor has enabled more than ten million people doing
business in over 100 countries to outbehave the competition.
In HOW: Why How We Do Anything Means Everything .
. . in Business (and in Life), Dov Seidman shares his
unique approach with you. Through entertaining anecdotes,
surprising case studies, cutting-edge research in a wide
range of fields, and revealing interviews with a diverse
group of business leaders, experts, and everyday people on
the front lines, this book explores how we think, how we
behave, and how we govern ourselves to uncover the
values-driven "hows" of 21st-century success. Divided
into four comprehensive parts, this insightful guide:
- Exposes the forces and factors that have fundamentally
changed the world in which business operates, placing a new
focus on the hows with which we conduct ourselves
- Provides frameworks to help you understand these
hows and implement them in powerful and productive
ways
- Helps you channel your actions and decisions to
thrive uniquely within today’s new business realities
- Sheds light on the systems of how—the dynamics
between people that shape organizational culture—and
introduces a bold new vision for winning through
self-governance
The qualities that many once
thought of as "soft"—trust, integrity, values, and
reputation—are now the hard currency of business success and
the ultimate drivers of efficiency, productivity, and
profitability. With in-depth insights and practical advice,
HOW will help you bring excellence and significance
to your business endeavors—and your life—and refocus your
efforts in powerful new ways. If you want to stand out, to
thrive in our fast changing, hyperconnected, and
hypertransparent world, open this book and discover
HOW.
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