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How to Profit by Investing in a Better World
Simon & Schuster
October 2007
On Sale: October 9, 2007
320 pages
ISBN: 1416547347
EAN: 9781416547341
Hardcover
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Non-Fiction
Turning conventional wisdom on its head, The Blue Way
shows why socially progressive companies that make
political contributions to "blue" politicians and causes
outperform "red" companies.
The idea that progressives are better at businesses than
conservatives will surprise most people - including many
progressives. But as The Blue Way shows, in nearly every
sector of the economy, blue companies are the top
performers. As a result, an investor who places his money
in stocks of blue companies will do better than one who
chooses red companies or who chooses to invest in the
market as a whole. In The Blue Way, Daniel Adamson and Joe
Andrew, cofounders of Blue Investment Management, identify
the companies that have the most progressive social
values - fair wages, equal opportunity, environmental
responsibility - and also contribute to progressive
political causes (or are at least neutral). They describe
the portfolio they have built around those companies,
which to date has out-performed the market. Their
innovative investment strategy offers a profitable
approach for investors seeking a principled and successful
stock portfolio.
But The Blue Way is also a stirring manifesto, a call to
embrace socially and politically progressive values. As
the authors show, these values aren't anti-business; they
are pro-American. For decades the American economy has
performed better under Democratic administrations than
under Republicans. Americans who "buy blue," say Adamson
and Andrew, aren't just acting on their values; they are
helping to grow the American economy. The authors explain
how to build a "blue infrastructure," a progressive
ecosystem in which companies and activists with
progressive values can support blue politicians and
causes. The Blue Way shows how the progressive movement
can learn from the success of the blue business world and
create a new progressive majority for the future.
The Blue Way describes a revolutionary investment strategy
back by solid financial research that benefits investors
while fostering socially progressive American values.
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