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How Consumer Culture Manipulates Parents and Harms Young Minds
Houghton Mifflin
May 2007
On Sale: May 8, 2007
288 pages
ISBN: 0618463518
EAN: 9780618463510
Hardcover
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Self-Help
It’s no secret that toy and media corporations manipulate
the insecurities of parents to move their products, but Buy,
Buy Baby unveils the chilling fact that these corporations
are using— and often funding—the latest research in child
development in order to sell things directly to babies and
toddlers. Thomas offers other, perhaps even more unnerving
epiphanies: the lack of evidence that “educational” shows
and toys provide any educational benefit at all for young
children; and the growing evidence that some of these
products actually impair early development, and could harm
our kids socially and cognitively for life. Underlying these
revelations is a dangerous economic and cultural shift: our
kids are becoming consumers at alarmingly young ages and
suffering all the ills that rampant materialism used to
visit only on adults—from anxiety to hyper-competitiveness
to depression. Thomas blends prodigious reportage with an
empathetic voice. Her two daughters were toddlers while she
wrote this book, and she never loses sight of the temporal
and emotional challenges that parents face.
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