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Also by Bjorn Lomborg:

Cool It, September 2008
Hardcover
How to Spend $50 Billion to Make the World a Better Place, June 2006
Trade Size
The Skeptical Environmentalist, September 2001
Trade Size (reprint)

COOL IT
By: Bjorn Lomborg

The Skeptical Environmentalist's Guide to Global Warming

Knopf
September 2008
On Sale: September 2, 2008
224 pages
ISBN: 0307266923
EAN: 9780307266927
Hardcover
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Non-Fiction

A groundbreaking book that transforms the debate about global warming by offering a fresh perspective based on human needs as well as environmental concerns.

Bjorn Lomborg argues that many of the elaborate and expensive actions now being considered to stop global warming will cost hundreds of billions of dollars, are often based on emotional rather than strictly scientific assumptions, and may very well have little impact on the world’s temperature for hundreds of years. Rather than starting with the most radical procedures, Lomborg argues that we should first focus our resources on more immediate concerns, such as fighting malaria and HIV/AIDS and assuring and maintaining a safe, fresh water supply—which can be addressed at a fraction of the cost and save millions of lives within our lifetime. He asks why the debate over climate change has stifled rational dialogue and killed meaningful dissent.

Lomborg presents us with a second generation of thinking on global warming that believes panic is neither warranted nor a constructive place from which to deal with any of humanity’s problems, not just global warming. Cool It promises to be one of the most talked about and influential books of our time.

Media Buzz

On Point - July 15, 2010
Larry King Live - July 17, 2008
Morning Edition - September 10, 2007
Colbert Report - September 10, 2007
NewsHour with Jim Lehrer - April 25, 2007