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Bantam
April 2007
On Sale: April 3, 2007
384 pages
ISBN: 055338497X
EAN: 9780553384970
Paperback
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Non-Fiction Biography
He’s an American legend, a straight-shooting businessman who
brought Chrysler back from the brink and in the process
became a media celebrity, newsmaker, and a man many had
urged to run for president.
The son of Italian
immigrants, Lee Iacocca rose spectacularly through the ranks
of Ford Motor Company to become its president, only to be
toppled eight years later in a power play that should have
shattered him. But Lee Iacocca didn’t get mad, he got even.
He led a battle for Chrysler’s survival that made his name a
symbol of integrity, know-how, and guts for millions of
Americans.
In his classic hard-hitting style, he
tells us how he changed the automobile industry in the 1960s
by creating the phenomenal Mustang. He goes behind the
scenes for a look at Henry Ford’s reign of intimidation and
manipulation. He recounts the miraculous rebirth of Chrysler
from near bankruptcy to repayment of its $1.2 billion
government loan so early that Washington didn’t know how to
cash the check.
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