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Also by Jose Cancela:

The Power of Business en Espanol, March 2007
Hardcover

The Power of Business en Espanol
Jose Cancela

7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

Rayo Book and CD Publisher
March 2007
On Sale: March 13, 2007
224 pages
ISBN: 0061234990
EAN: 9780061234996
Hardcover
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Non-Fiction

In The Power of Business en Español, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting—yet often confusing—Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Español is a book that will demystify Spanish-dominant consumers for non-Spanish speakers.

Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Español is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.

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