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The Power of Business en Espanol
Jose Cancela
7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market
Rayo Book and CD Publisher
March 2007
On Sale: March 13, 2007
224 pages
ISBN: 0061234990
EAN: 9780061234996
Hardcover
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Non-Fiction
In The Power of Business en Español, Cancela, one of
the most well-respected business experts in the
Spanish-speaking world, provides readers with a guide to the
exciting—yet often confusing—Spanish-language market. From
how to deal with the many Spanish accents and colloquialisms
to learning where the Spanish-dominant consumer really lives
and spends money, The Power of Business en Español is
a book that will demystify Spanish-dominant consumers for
non-Spanish speakers. Broken down into seven easy
chapters that include specific examples of real companies
that have been successful (or unsuccessful) in their
marketing techniques for this demographic, this handbook
gives you the tools to build your business and reach out to
this rapidly expanding market. Giving readers simple keys to
understanding the people, the culture, and the language that
unites this growing segment of the population, The Power
of Business en Español is a road map for anyone who
wants to prepare their business for the language hurdles of
the twenty-first century or simply wants to learn more about
their new neighbors.
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