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Closing the Gap That Is Sabotaging Your Business
Greenleaf Book Group
March 2007
On Sale: March 1, 2007
224 pages
ISBN: 1929774427
EAN: 9781929774425
Hardcover
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Self-Help Organization
In The Last Link, Gregg Crawford, CEO of the
multinational performance-improvement firm BayGroup
International, exposes the money pit that impotent
strategies create. For over twenty-five years, he has
worked with major global companies to help them function
better. He has found countless companies spending millions
of dollars to develop and disseminate a strategy they
believe will lead them to corporate growth, strong profits,
and secure margins. Companies hope such plans will
emphasize their competitive advantages and garner approval
from Wall Street, but often they become expensive bookends,
never used or looked at beyond the planning process. The
Last Link offers hard-hitting practical advice and a
watertight implementation process to move the numbers in
the right direction by linking strategy with sales.
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