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THE ENLIGHTENED BRACKETOLOGIST
By: Mark Reiter
The Final Four of Everything
Bloomsbury Publishing
March 2007
On Sale: March 6, 2007
254 pages
ISBN: 159691310X
EAN: 9781596913103
Hardcover
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Non-Fiction
Introducing the ingenious, addictive tool for judging everything under the sun: ENLIGHTENED BRACKETOLOGY, the new science that makes opinion a sport. Political battles are won and lost by popular vote. Great movies are nominated and chosen by committee. The rest of the world is more or less up for grabs. As a cure for the resulting confusion, Mark Reiter and Richard Sandomir have organized the world's most haunting and maddeningly subjective questions into a scheme of binary pairings that finally reveal what is truly the best in its class: What's the greatest American beer? The best Elmore Leonard novel? The most reliable economic indicator? In each bracket five Darwinian rounds of binary matchups leave a lone survivor; textual notes explain the details. Experts and subjects include: Ken Jennings on Game Show Catchphrases; Roz Chast on Animation Characters; Mo Rocca on Political Hot-Button Issues; Stefan Fatsis on Scrabble Words; Kurt Andersen on Conspiracy Theories; Jeff MacGregor on NASCAR Phrases; Will Blythe on Sports Rivalries; Henry Beard on Latin grammar; the editors of The Bark on Dogs for the Ages; Jesse Sheidlower on Punctuation; Rick Meyerowitz on Dodosaurs; and many more - 101 in all. Go forth and adjudicate!
 Media BuzzCBS Sunday Morning - March 25, 2007
Talk of the Nation - March 12, 2007
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