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CHOCOLATES ON THE PILLOW AREN'T ENOUGH
By: Jonathan M. Tisch
Reinventing The Customer Experience
Wiley
March 2007
On Sale: February 27, 2007
272 pages
ISBN: 0470043555
EAN: 9780470043554
Hardcover
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Non-Fiction
One of today's most imaginative and influential executives explains how to achieve lasting success by more effectively connecting with customers
In the business world, where the bottom line is always an issue, companies never stop looking for ways to improve overall performance. Today, leaders of all stripes-whether they're in business, government, or non-profit-must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Chairman and CEO of Loews Hotels, Jonathan Tisch, is a global leader in the travel and tourism industry-one of the world's largest and fastest-growing sectors. And in Chocolates on the Pillow Aren't Enough, he distills some of the most important customer relation lessons he's learned during his successful career in the hospitality industry-discussing why these lessons have become increasingly important for today's leaders. In his appealing and personal style, Tisch reveals why creating an intimate, positive, long-lasting connection with customers is the key to 21st-century success for every kind of organization, and illustrates how leaders in any field can accomplish this goal. Entertaining and informative, Chocolates on the Pillow Aren't Enough provides an in-depth look at how the customer experience can create long-lasting success for any organization.
 Media BuzzEarly Show - March 7, 2007
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