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There's a Business in Every Woman
Ann Holmes
A 7-Step Guide to Discovering, Starting, and Building the Business of Your Dreams
Ballantine
March 2007
On Sale: February 27, 2007
320 pages ISBN: 1400064880 EAN: 9781400064885 Hardcover
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Non-Fiction | Self-Help
f you’ve ever dreamed of starting your own business, or if
you’ve ever wondered about how to build up the business you
already run, but worry because you don’t have an MBA or a
couple of years of college business courses, this book is
for you. Based on extensive interviews with more than eighty
women entrepreneurs from around the country, There’s a
Business in Every Woman offers inspiring success stories
(and instructive missteps) in a wide range of
businesses–from catering, landscaping, personal training,
and wedding and events planning to interior and clothing
design, staffing, manufacturing, and product design. What the trailblazing women in this book have in common is a
good idea and the courage to turn a dream into a
money-making reality through hard work, passion, and drive.
Take, for instance, the woman who started an IT consulting
company in her basement and now has more than a thousand
employees in three states; two jogging buddies who
commiserated about their uncomfortable bras and went on to
design and produce a jog bra, creating a company that
Playtex ultimately bought for millions; the mom whose
hand-made birthday-party invitations made such a splash that
she launched her own custom party invitation company, which
she expanded to include holiday cards, gift tags, bags, and
more; the sixty-five-year-old corporate wife and mother who
applied her domestic talents to opening a profitable B&B;
the twenty-three-year-old who bought a fledging real estate
franchise and now earns a healthy six figures annually. These success stories highlight the practical: focusing on
what you’re good at; setting up your business properly–even
if you are starting out from your basement or garage;
getting financial backing when you need it; marketing your
products with sizzle; networking like the “good old boys”;
understanding how and when to diversify your products or
services; managing your growth; and, most important, knowing
what your company is worth and when it might be lucrative to
cash out. An accessible crash course in starting and running your own
business, There’s a Business in Every Woman will teach you
everything you need to know to turn your pipedream into
serious profits.
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