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Four Hundred Million Customers
Carl Crow
The Experiences--Some Happy, Some Sad of an American in China and What They Taught Him
EastBridge
June 2002
On Sale: June 1, 2002
318 pages ISBN: 1891936077 EAN: 9781891936074 Paperback
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Non-Fiction
Four Hundred Million Customers (1937) is a collection of
humorous essays and piquant anecdotes underpinned by
well-informed insight and highlighted by witty drawings by
G. Sapojnikoff. Like a bowl of salted peanuts, these
vignettes make you want "more." The book was welcomed on its
publication as the most entertaining and instructive
introduction to the rapidly modernizing people of the new
China and their resilient customs. While it has been taught
in recent years at the Harvard Business School, the book —
or at least its title — has been cited much more than read,
usually to illustrate American illusions about the China
market. Yet the book has lost none of its still perceptive
insights into China, which is now more than triple "four
hundred million."
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