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How Women Entrepreneurs Are Changing the Rules of Business Success
Viking
January 2007
On Sale: January 18, 2007
288 pages ISBN: 0670038237 EAN: 9780670038237 Hardcover
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Non-Fiction
The numbers are staggering. Between 1997 and 2004, privately
held, women-owned businesses grew at three times the rate of
all American privately held firms; women’s companies are
creating jobs at twice the rate of all firms; women’s
companies are growing profits faster than all firms.
Five-time CEO and contributor to Real Business and Fast
Company Margaret Heffernan asks, Why are these women so
successful? In How She Does It, Heffernan finds a striking congruence
between the things that women excel at and the demands of
the new economy. After interviewing hundreds of women
running businesses of all sizes and in all markets, she
discovers a few attributes that hold true across the board.
Women have a tremendous need to achieve. Women don’t feel
they have a safety net or can turn back. They are smart
about markets and timing. They practice diversity. They
place values at the heart of their business and take culture
very seriously. And women work from a different concept of
power than men. The result is a unique style of leadership
that challenges conventional wisdom: Soft skills are getting
hard results. This is an inspiring workplace manifesto that
reveals a new standard of excellence, a new way for any
company to get from good to great that is fast becoming the
new norm.
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