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The Education of a Reluctant Businessman
Penguin
September 2006
On Sale: September 5, 2006
272 pages
ISBN: 0143037838
EAN: 9780143037835
Paperback
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Non-Fiction Memoir
In his long-awaited memoir, Yvon Chouinard—legendary
climber, businessman, environmentalist, and founder of
Patagonia, Inc.—shares the persistence and courage that have
gone into being head of one of the most respected and
environmentally responsible companies on earth. From his
youth as the son of a French Canadian blacksmith to the
thrilling, ambitious climbing expeditions that inspired his
innovative designs for the sport’s equipment, Let My People
Go Surfing is the story of a man who brought doing good and
having grand adventures into the heart of his business
life—a book that will deeply affect entrepreneurs and
outdoor enthusiasts alike.
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