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Also by Sally Franson:

Big in Sweden, July 2025
Paperback / e-Book (reprint)
Big in Sweden, July 2024
Hardcover / e-Book
A Lady's Guide to Selling Out, February 2024
Paperback / e-Book

Big in Sweden
Sally Franson

Mariner Books
July 2025
On Sale: July 1, 2025
320 pages
ISBN: 006331276X
EAN: 9780063312760
Kindle: B0CKBX4C1H
Paperback / e-Book (reprint)
Add to Wish List

Other Editions
Hardcover (July 2024)

Coming of Age

A charming, wise, and laugh-out-loud funny novel following an American woman competing on a Swedish reality show in an attempt to discover her roots.

Paulie Johansson has never put much stock in the idea of family: she has her long-term boyfriend Declan and beloved best friend Jemma, and that’s more than enough for her. Yet one night on a lark, she lets Jemma convince her to audition for Sverige och Mig, a show on Swedish television where Swedish-Americans compete to win the ultimate prize: a reunion with their Swedish relatives. Much to her shock, her drunken submission video wins her a spot on the show, and against Declan’s advice Paulie decides to go for it.

Armed with her Polaroid camera, a beat-up copy of Pippi Longstocking, and an unquenchable sense of possibility, Paulie hops on a plane to Sweden and launches into the contest with seven other Americans, all under the watchful eye of a camera crew. At first, Paulie is certain that she and her competitors have nothing in common besides their passports and views their bloodthirsty ambitions with suspicion. Yet amid the increasingly absurd challenges—rowing from Denmark to Sweden in the freezing rain, battling through obstacle courses, competing in a pickled herring eating contest—Paulie finds herself rethinking her snap judgments about her fellow countrymen, while her growing attachment to her Swedish roots increases her resolve to win the competition herself.

Grappling with long-held notions of family, friendship, and love—not to mention her feelings for the distractingly handsome Swedish cameraman who’s been assigned to follow her around—Paulie starts to reconsider her past and rethink what she wants for the future. A fish-out-of-water tale filled with warmth, optimism, and wit, Big in Sweden is at its heart a love story: love for family, friends, country, and—most importantly—oneself. 

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