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The Science Of Shopping
Simon and Schuster
June 2000
On Sale: June 2, 2000
256 pages
ISBN: 0684849143
EAN: 9780684849140
Paperback
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Self-Help
Is there a method to our madness when it comes to shopping?
Hailed by the San Francisco Chronicle as "a Sherlock Holmes
for retailers," author and research company CEO Paco
Underhill answers with a definitive "yes" in this witty,
eye-opening report on our ever-evolving consumer culture.
Why We Buy is based on hard data gleaned from thousands of
hours of field research -- in shopping malls, department
stores, and supermarkets across America. With his team of
sleuths tracking our every move, from sweater displays at
the mall to the beverage cooler at the drugstore, Paco
Underhill lays bare the struggle among merchants, marketers,
and increasingly knowledgeable consumers for control.
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