Purchase

Amazon

Barnes & Noble

Books-A-Million

Indie BookShop

Ripped Bodice

Add to Wish List

Also by Paco Underhill:

Why We Buy, June 2000
Paperback

WHY WE BUY
By: Paco Underhill

The Science Of Shopping

Simon and Schuster
June 2000
On Sale: June 2, 2000
256 pages
ISBN: 0684849143
EAN: 9780684849140
Paperback
Add to Wish List

Self-Help

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Media Buzz

NewsHour with Jim Lehrer - July 14, 2009
NewsHour with Jim Lehrer - April 24, 2009
NewsHour with Jim Lehrer - December 16, 2008
CBS Sunday Morning - December 3, 2006
CBS Sunday Morning - December 3, 2006