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50+: Igniting a Revolution to Reinvent America
Bill Novelli
St. Martin's Press
October 2006
On Sale: October 3, 2006
256 pages
ISBN: 0312355246
EAN: 9780312355241
Hardcover
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Non-Fiction | Non-Fiction Political
50+ is a call to arms. It’s a groundbreaking look at
the revolution that’s going on right now among seventy-eight
million American baby boomers. From age 50+ on up, Americans
are refusing to rock away their retirement. They’re starting
new careers, rallying for causes close to their hearts,
raising grandchildren, becoming more active in their
communities, and, above all else, changing the face of aging
in America.
Bill Novelli,
CEO of AARP, knows that with the largest generation of
Americans ever recorded nearing traditional retirement age,
this revolution is changing the way 50+ Americans live their
lives. The boomers have vast technological expertise, are
actively involved in maintaining a healthy lifestyle, have
been politically active throughout their lives, and are
comfortable managing their own finances. They’re no
strangers to the gym, the voting booth, online investing
sites, or the day-to-day management of their 401(k)s, and
they’re joining an already active and savvy group of
Americans 50+ and beyond who are determined to leave their
mark on the world. Novelli knows that there’s strength in
numbers and that 50+ Americans can seize the day
by:
--Working to transform health care not only
by demanding quality care and lower pharmaceutical costs,
but also by engaging in healthy lifestyles and preventive
care
--Creating a secure retirement by planning
personal finances well in advance and working to make Social
Security solvent for all
Americans
--Revolutionizing the workplace so
those of us who want or need to continue working can do so
in a way that benefits everyone.
--Building
livable communities with improved housing, transportation,
and services, allowing all Americans to age in
place.
--Changing the marketplace by driving
the development of innovative products and services that add
value to 50+ lives, and using collective purchasing power to
make them affordable
--Advocating for causes
that will really make a difference
--Creating a
lasting legacy so we can leave the world a better place than
we found it.
By discovering the possibilities
that lie within all of us, we can ignite a
twenty-first-century revolution to make America better and
stronger. If you’re 50+, Bill Novelli has a message for you:
The best is yet to come.
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