Purchase
The Art of Negative Campaigning
Rowman & Littlefield Publishers, Inc.
April 2006
On Sale: March 28, 2006
289 pages
ISBN: 0742545008
EAN: 9780742545007
Hardcover
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Non-Fiction Political
Going Dirty is a history of negative campaigning in American
politics and an examination of how candidates and political
consultants have employed this often-controversial
technique. The book includes case studies on notable races
throughout the television era in which new negative campaign
strategies were introduced, or existing tactics were refined
and amplified upon.
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