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Also by Todd Rogers:

Writing for Busy Readers, September 2023
Hardcover / e-Book

Also by Jessica Lasky-Fink:

Writing for Busy Readers, September 2023
Hardcover / e-Book

Writing for Busy Readers
Todd Rogers, Jessica Lasky-Fink

Communicate More Effectively in the Real World

Dutton
September 2023
On Sale: September 5, 2023
256 pages
ISBN: 0593187482
EAN: 9780593187487
Kindle: B0BP6V4ZR8
Hardcover / e-Book
Add to Wish List

Self-Help Money

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

• Less is more
• Make reading easy
• Design for easy navigation
• Use enough formatting, but no more
• Tell readers why they should care
• Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
 
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

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