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The Economic Transformation of the Global Energy Industry
Mit
September 2006
On Sale: September 1, 2006
248 pages
ISBN: 026202604X
EAN: 9780262026048
Hardcover
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Non-Fiction
In Solar Revolution, fund manager and former
corporate buyout specialist Travis Bradford argues--on the
basis of standard business and economic forecasting
models--that over the next two decades solar energy will
increasingly become the best and cheapest choice for most
electricity and energy applications. Solar Revolution
outlines the path by which the transition to solar
technology and sustainable energy practices will occur.
Developments in the photovoltaic (PV) industry over
the last ten years have made direct electricity generation
from PV cells a cost-effective and feasible energy solution,
despite the common view that PV technology appeals only to a
premium niche market. Bradford shows that PV electricity
today has become the choice of hundreds of thousands of
mainstream homeowners and businesses in many markets
worldwide, including Japan, Germany, and the American
Southwest.
Solar energy will eventually be the
cheapest source of energy in nearly all markets and
locations because PV can bypass the aging and fragile
electricity grid and deliver its power directly to the end
user, fundamentally changing the underlying economics of
energy. As the scale of PV production increases and costs
continue to decline at historic rates, demand for PV
electricity will outpace supply of systems for years to
come.
Ultimately, the shift from fossil fuels to
solar energy will take place not because solar energy is
better for the environment or energy security, or because of
future government subsidies or as yet undeveloped
technology. The solar revolution is already occurring
through decisions made by self-interested energy users. The
shift to solar energy is inevitable and will be as
transformative as the last century's revolutions in
information and communication
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