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LIKE, COMMENT, SUBSCRIBE
By: Mark Bergen
Inside YouTube's Chaotic Rise to World Domination
Viking
September 2022
On Sale: September 6, 2022
464 pages
ISBN: 0593296346
EAN: 9780593296349
Kindle: B09N6NYB8Q
Hardcover / e-Book
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Non-Fiction Entertaining
Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.
Like, Comment, Subscribe is the first book to reveal the inside story of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world.
Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. His deep access inside the company makes Like, Comment, Subscribe a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
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