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(Using What I Learned at Harvard Business School) Fate is late!
Ballantine
September 2004
On Sale: August 31, 2004
336 pages
ISBN: 0345466268
EAN: 9780345466266
Paperback (reprint)
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Self-Help Relationships | Non-Fiction | Self-Help
For women 35 to 95, it’s time to get proactive if you want
to find a husband. The rules for finding the right mate
change later in life, as there are fewer eligible men and
fewer opportunities to meet them. Now successful dating
coach Rachel Greenwald shares her proven 15-step action
program based on simple marketing tactics she learned at
Harvard Business School. These innovative and smart tactics
will empower any woman to find a husband quickly and
efficiently–and not just any husband: a wonderful husband.
In this practical no-nonsense guide, Greenwald tells women
how to package their assets, develop a personal brand,
leverage niche marketing, use direct mail and telemarketing
to get the word out, establish a husband-hunting budget, and
hold quarterly performance reviews to assess the results.
She also shows women how to use these strategies in the
world of online dating and how to avoid common pitfalls.
Greenwald’s 15 steps form a unique and effective plan for
any woman who wants to jump-start her dating life and enrich
her portfolio of potential husbands.
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