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Also by Mark Pendergrast:

Uncommon Grounds, October 2010
Trade Size / e-Book (reprint)
Uncommon Grounds, April 2000
Trade Size
For God, Country, and Coca-Cola, March 2000
Trade Size (reprint)

For God, Country, and Coca-Cola
Mark Pendergrast

he Definitive History of the Great American Soft Drink and the Company That Makes It

Basic Books
March 2000
621 pages
ISBN: 0465054684
Trade Size (reprint)
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Non-Fiction

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."

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