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The Complete History. The Birth and Evolution of the Mercedes-Benz
Collins
May 2006
288 pages
ISBN: 0060890266
Hardcover
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Historical | Non-Fiction
From the earliest workshop days to the grandest marque in
the automotive world, the story of one of the most important
enterprises of the twentieth century comes alive in this
complete history. The rich history of Daimler-Benz (now DaimlerChrysler) has
its roots in the early experimentation with the use of the
internal combustion engine by three men: Carl Benz, Gottlieb
Daimler, and William Maybach. Benz, working alone, and
Daimler and Maybach, working together, the two shops
separated by a mere sixty miles, in the late 1880s
simultaneously laid the foundation of what would become the
German automotive industry. At first there was competition between Benz & Cie. and
Daimler Motoren Gesellschaft, as they engineered and styled
the earliest motorwagens and began to develop markets for
their products. These early efforts led to the establishment
of an entire industry by the start of World War I. But the war and its aftermath devastated these two
companies, as it did the German economy overall. By the
early 1920s it became apparent that the only way to survival
was a merger, and thus, on June 29, 1926, the stockholders
of both companies gave approval to the new company,
Daimler-Benz, which led directly to the birth of one of the
world's best-known brands: Mercedes-Benz. In the hands of noted automotive photographer, author, and
editor Dennis Adler, the history of the marque and the
company unfolds through the decades, as Mercedes-Benz
advances in fame, from the racing glory years to the
present, becoming the standard that all automakers strive to
meet. With archival (many never before published) and the
author's own photographs, the beauty and power of the
automobile comes alive, from the earliest models to the
first crop of twenty-first-century Mercedes-Benzes. It is a
story of excellence that is in many ways unmatched in the
history of any industry. Today, as a global leader in
design, safety, and overall excellence, Mercedes-Benz
continues to lead the way.
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