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The Revolution Will Not Be Televised
Joe Trippi
Democracy, the Internet, and the Overthrow of Everything
Regan Books
July 2005
272 pages ISBN: 0060779594 Trade Size (reprint)
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Non-Fiction Political | Non-Fiction Memoir
When Joe Trippi signed on to run Howard Dean's 2004
presidential campaign, the long-shot candidate had 432 known
supporters and $100,000 in the bank. Within a year, Trippi
and his team had transformed the most obscure candidate in
the field into a Democratic front-runner with a groundswell
of 640,000 supporters and more money than any Democrat in
history -- mostly through donations of one hundred dollars
or less. Trippi's revolutionary use of the Internet and an
impassioned, contagious desire to overthrow politics as
usual grew into a national grassroots movement and changed
the face of politics forever.
As Trippi argues persuasively, the Internet is distributing
power to the people right now. And the companies that
understand the coming revolution will be the first movers in
this new era, while those that wait will be left behind. From his behind-the-scenes look at Dean's shocking rise and
fall to his "seven inviolable, irrefutable, ingenious things
your business or institution or candidate can do in the age
of the Internet that might keep you from getting your ass
kicked, but then again might not," Joe Trippi offers an
inspiring glimpse of the world we are becoming. And he shows
how power, in the hands of all of us, changes everything.
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