Jamie Mustard

amie Mustard is an artist and writer on perception in the physical world.

He works as a strategic multi-media consultant, teacher, art, design and product futurist, and Iconist. He has codified the primal laws of what makes anything iconic—the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium.

His passion is to teach the science and art of obviousness, helping professionals, change agents, artists and businesses confidently, and at will, make their messages, brands and ideas STAND OUT to their desired audiences—breaking through the clutter cloud and dilution caused by mass messaging that we are all up against.

Jamie believes that as a result of digital overload we are all struggling to be seen and experiencing the same invisibility he felt as a child growing up in extreme poverty in Los Angeles.

A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception. Jamie’s Iconist work has spanned some of the world’s leading universities, companies, technologies, artists, designers, creatives, nonprofits and the globe–Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Hult International Business School, US Army Special Forces, US Army Psychological Operations and TEDx at creative giant Wieden + Kennedy. Jamie was interviewed live on stage at Content London with Mindhunter lead actor, Holt McCallany, where he also hosted a panel on social change through scripted dramatic television for some of the world’s leading studios and film producers.

He produced the documentary Showbiz is My Life which was selected and screened by Lincoln Center as one of the best films of the year upon its release. Jamie is resident Iconist and serves on the advisory board at ForbesIGNITE, the meaning-in-business and social change arm of Forbes Media.

He is the winner of the 2019 OWL Outstanding Works in Literature Award for his book, The Iconist, where he was nominated alongside David Epstein, Safi Bahcall and Malcomb Gladwell.