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Power Tips for Power Users
Portfolio
December 2014
On Sale: December 4, 2014
208 pages
ISBN: 0698197674
EAN: 9780698197671
Kindle: B00O4RHN8M
Hardcover / e-Book
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Non-Fiction | Self-Help
By now it's clear that whether you're promoting a business,
a product, or yourself, social media is near the top of what
determines your success or failure. And there are countless
pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the
legendary former chief evangelist for Apple and one of the
pioneers of business blogging, tweeting, Facebooking,
Tumbling, and much, much more. Now Guy has teamed up with
Peg Fitzpatrick, who he says is the best social-media person
he’s ever met, to offer The Art of Social Media—the
one essential guide you need to get the most bang for your
time, effort, and money.
With over one hundred
practical tips, tricks, and insights, Guy and Peg present a
bottom-up strategy to produce a focused, thorough, and
compelling presence on the most popular social-media
platforms. They guide you through steps to build your
foundation, amass your digital assets, optimize your
profile, attract more followers, and effectively integrate
social media and blogging.
For beginners
overwhelmed by too many choices as well as seasoned
professionals eager to improve their game, The Art of
Social Media is full of tactics that have been proven to
work in the real world. Or as Guy puts it, “great stuff, no
fluff.”
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