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And all the Brilliant Minds Who Made The Mary Tyler Moore Show a Classic
Simon & Schuster
May 2013
On Sale: May 7, 2013
336 pages
ISBN: 1451659202
EAN: 9781451659207
Kindle: B008QYJBEI
Hardcover / e-Book
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Non-Fiction
When writer-producers James L. Brooks and Allan Burns
dreamed up an edgy show about a divorced woman with a
career, the CBS executives they pitched replied: “American
audiences won’t tolerate divorce in a series’ lead any more
than they will tolerate Jews, people with mustaches, and
people who live in New York.” Forty years later,
The Mary Tyler Moore Show is one of the most beloved
and recognizable television shows of all time. It was an
inspiration to a generation of women who wanted to have it
all in an era when everything seemed possible.
Jennifer Keishin Armstrong’s Mary and Lou and
Rhoda and Ted tells the stories behind the making of
this popular classic, introducing the groundbreaking female
writers who lent real-life stories to their TV scripts; the
men who created the indelible characters; the lone woman
network executive who cast the legendary ensemble—and
advocated for this provocative show—and the colorful cast of
actors who made it all work. James L. Brooks, Grant Tinker,
Allan Burns, Valerie Harper, Cloris Leachman, Betty White,
Gavin MacLeod, Ed Asner, Ted Knight, Georgia Engel—they all
came together to make a show that changed women’s lives and
television itself. Mary and Lou and Rhoda and Ted is
the tale of how they did it.
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