I love the story of the beta hero because it is more realistic. The betas are normally the underdog that we all end up cheering for through out the story. The story of a beta's journey to love is a lot deeper than that of the alpha most of the time. Betas will always have to work harder to land the heroine but in the end we are all certain that it is a forever love. Where as the story of the alpha can come off as shallow and superficial. The story is so much more realistic when we can see the heroine will have to look beyond the exterior to the beauty of the interior and find true love.