Paula Begoun

Paula Begoun is the creator and innovative force behind Paula’s Choice skin care and cosmetics. With more than 25 years of extensive experience in the beauty industry, combined with in-depth research and study of skin and cosmetic ingredients, Paula has the knowledge and expertise to develop truly extraordinary, state-of-the-art formulations for her own line. Paula guarantees that her products meet her exact criteria for excellent skin care, and she won’t make any exaggerated claims about them. Her goal is to help women obtain and maintain the skin they’ve always dreamed of having. Paula Begoun is the author and publisher of several best- selling books on the beauty industry, including several editions of Don't Go to the Cosmetics Counter Without Me, Blue Eyeshadow Should Be Illegal, The Beauty Bible, and Don't Go Shopping for Hair-Care Products Without Me. She has sold more than 2.5 million copies of her books and is also a syndicated columnist, with her "Dear Paula" column appearing in papers throughout North America. Her work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and Primetime. Well-known for her extensive knowledge of the cosmetics industry, she is a respected resource amongst professionals in a variety of fields impacting the world of skin care. Over the years Paula has been and remains a consultant for dermatologists, plastic surgeons, major cosmetics companies, and industry insiders.