George Barna

A native New Yorker, George Barna has filled executive roles in politics, marketing, advertising, media, research and ministry. He founded the Barna Research Group (now The Barna Group) in 1984 and helped it become the nation’s leading marketing research firm focused on the intersection of faith and culture. The company has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has also supplied research to numerous corporations and non-profit organizations, as well as to the U.S. Navy and U.S. Army.


To date, Barna has written 48 books, mostly addressing leadership, trends, church health and spiritual development. They include best-sellers such as Revolution, Transforming Children into Spiritual Champions, The Frog in the Kettle, and The Power of Vision. His most recent book is Revolutionary Parenting. Several of his books have received national awards. He has had more than 100 articles published in periodicals and writes a bi-weekly research report (The Barna Update) accessed by more than a million people each year, through his firm’s website (www.barna.org). His work is frequently cited as an authoritative source by the media. He has been hailed as "the most quoted person in the Christian Church today" and has been named by various media as one of the nation’s most influential Christian leaders.