Richard A. Viguerie

Richard A. Viguerie, Chairman of American Target
Advertising Inc, transformed American politics in the 1960s
and ’70s by pioneering the use of direct mail fundraising in
the political and ideological spheres. He used computerized
direct mail to build the conservative movement, which then
elected Ronald Reagan as the first conservative president of
the modern era. He has been called the “Funding Father” of
the conservative movement. His advertising firm has mailed
more than 2 billion letters over the past 40 years, and will
mail over 100 million pieces of direct mail in the 2004
election year.