Earvin "Magic" Johnson
Earvin Johnson, Jr. may best be known for his winning ways
during his illustrious 13-year National Basketball
Association (NBA) career, but today the basketball legend
directs his efforts toward his growing business empire,
Magic Johnson Enterprises (MJE). Johnson oversees a variety
of subsidiaries of MJE including Magic Johnson Theatres,
Johnson Development Corporation, Magic Johnson T's (a
licensee of the NB, NFL, NHL and NCAA), Magic Johnson All-
Star Camps, Magic All-Stars (a world touring basketball
team), and his latest venture, Magic Johnson Entertainment. During his NBA career, Earvin "Magic" Johnson achieved
unparalleled success, leading the Lakers to five NBA
Championships and nine appearances in the NBA Finals. He
won three league MVP Awards, three NBA Finals MVP's, was
named All-NBA first team on nine occasions, appeared in 11
All-Star Games and was a member of the original Dream Team
that won a gold medal at the 1992 Olympics in Barcelona. Earvin "Magic" Johnson is an impressive man. He lights up
the room with his smile and people gravitate toward his
dynamic personality. He is admired for his many
unparalleled basketball achievements: leading the Lakers to
five NBA Titles; playing in 11 all-star games; and, playing
with the original Dream Team that won a gold medal at the
1992 Olympics in Barcelona. Johnson began his winning
basketball ways when he helped capture a state high school
championship for Everett High School in Lansing, Michigan
in 1977, and an NCAA title while at Michigan State in 1979. However, Earvin Johnson, Jr. has proved that there is life
after professional basketball, In fact, life yields even
greater rewards in business and philanthropic endeavors.
Those who have followed his accomplishments have seen that
this man has a purpose in life, a legacy, and an enthusiasm
for living to share with those around him. Earvin Johnson, Jr. may be known for his legendary
basketball career, but today the 41-year-old directs his
efforts toward another lasting legacy, his growing business
empire, Magic Johnson Enterprises (MJE). From offices in
Beverly Hills, Johnson oversees a variety of subsidiaries
of MJE including Johnson Development Corporation, Magic
Johnson Theatres, Magic Johnson All-Star Camps, Magic
Johnson T's, and his latest venture, Magic Johnson
Entertainment. The Johnson philosophy is that all business ventures must
have a redeeming social value. In business, Johnson is a
champion of often neglected minority. Thus, Johnson
Development Corporation has devoted its efforts toward
revitalizing urban shopping centers by bringing employment
opportunities and stimulating economic growth for future
economic investment. Magic Johnson Theatres, in partnership
with Sony Retail Entertainment, has opened state-of-the-art
multiplex screens in Los Angeles, Atlanta and Houston with
others planned in New York, Chicago, Detroit, Cleveland,
New Orleans, San Diego and Washington, DC. Once again,
employment opportunities are generated, the beneficiaries
being the youth of our inner cities. Social responsibility means giving back to the community.
As important as creating a business legacy is Johnson's
legacy of charitable and community activities. In 1991, he
founded the Magic Johnson Foundation, a non-profit
organization which directs its efforts toward the health,
educational, and social needs of inner city youth. One can
see also his imprint with such organizations as the
Muscular Dystrophy Association, the Starlight Foundation,
American Heart Association and the Urban League. He has
helped raise over $10 million for the United Negro College
Fund with the "A Midsummer Night's Magic" weekend chartiy
event. Beyond his charisma, popular appeal and high visibility
worldwide, is a man dedicated to making society a better
place for all to live. Earvin Johnson, Jr. resides in California with his wife,
Cookie, and their children.
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Series
Books:When The Game Was Ours, November 2009
Hardcover
32 Ways to Succeed in Business, November 2008
Hardcover
My Hero: Extraordinary People on the Heroes Who Inspire Them, October 2005
Hardcover
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