Purchase

Amazon

Powell's Books

Add to Wish List

Also by Teri Agins:

The End of Fashion, September 2000
Trade Size

The End of Fashion
Teri Agins

How Marketing Changed the Clothing Business Forever

HarperCollins
September 2000
352 pages
ISBN: 0060958200
Trade Size
Add to Wish List

Non-Fiction

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Comments

No comments posted.

Registered users may leave comments.
Log in or register now!