That's What Fashion Is
Lessons and Stories from My Nonstop, Mostly Glamorous Life in Style
On Sale: October 13, 2015
Hardcover / e-Book
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Non-Fiction | Self-Help
Joe Zee, the Editor in Chief of Yahoo Style, former creative
director of ELLE magazine, and co-host of the new ABC
talk show FAB Life, takes readers behind the scenes
of the crazy and wonderful world of fashion in That's
What Fashion Is, packed with never-before-seen color
photographs from Joe's personal collection.
early years styling shoots for Vanity Fair's
"Hollywood" issue with famed photographer Annie Leibovitz to
his role playing himself on MTV's reality show The
City to making celebrities look fabulous in the pages of
ELLE and reporting live from the red carpet. Joe lets
readers in on how the fashion industry really works,
from the fashion disasters to the blockbuster successes.
How do you shoot an entire magazine spread in Paris in 24
hours? What's a stylist to do when he receives a panicked
call from a dress-less Cameron Diaz on Oscar day? And how
do they make those celebrities look so great in the
magazines? These first-person stories are combined with
accessible and practical tips for women everywhere,
including what to wear on your first day of work, how to
take a great selfie, and how to look amazing at any age.
For the first time, this ultimate fashion insider
lets readers in on tales, tricks, and tips previously known
only to the fashion elite in this funny and frank book.
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