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Pegasus Books
November 2010
On Sale: November 15, 2010
272 pages
ISBN: 1605981435
EAN: 9781605981437
Hardcover
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Non-Fiction
Despite the recession, video games continue to break
records—and command unprecedented amounts of media coverage.
The U.S. is the world’s biggest video games market and
manufacturer, with a market now worth over $20 billion
annually in software and hardware sales—more than quadruple
its size in the mid 1990s. World of Warcraft now boasts over
11 million players worldwide, and over $1 billion per year
in revenues. Gaming is flourishing as a career and a
creative industry as well. 254 U.S. colleges and
universities in 37 states now offer courses and degrees in
computer and video game design, programming and art. Video
games are increasingly for everyone: 68% of American
households now play computer or video games, while the
average game player is 35 years old and has been playing
games for twelve years. Against the popular image, too, 43% of online U.S. game
players are female. The U.S. military alone now spends
around $6 billion a year on virtual and simulated training
programs, based around video games and virtual worlds. The
budgets for developing the biggest games can now top the
$100 million mark and are snapping up some of the biggest
names in film—from Stephen Spielberg to Peter Jackson.
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