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The Key Principles to Take Your Business from Ordinary to Extraordinary
Hyperion
March 2011
On Sale: March 1, 2011
320 pages ISBN: 1401323995 EAN: 9781401323998 Hardcover
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Non-Fiction
From the New York Times bestselling author and top pollster
Dr. Frank Luntz comes an unprecedented examination of
communication excellence and how top performers win in all
areas of human endeavor by utilizing superb communication
skills. From Mike Bloomberg and Arnold Schwarzenegger to
business icons Rupert Murdoch, Steve Wynn, and Fred Smith;
to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to
legendary sports superstars like Larry Bird, Jimmy Connors,
and Mike Richter; to media legends Roger Ailes, Don Imus,
and dozens more, Luntz tells their stories--in their own
words--and demonstrates how their style of operation and
communication is absolutely essential to their success.
Luntz makes it clear that following the rules of effective
communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new "words that work" for
private one-on-one meetings with your boss, for public
presentations to hundreds of colleagues, or for television
appearances that reach millions. There are more than three
dozen specific lessons and recommendations--and each one
directly illustrates the nine essential action-oriented
principles of winning at every level: People-Centered,
Paradigm-Breaking, Prioritizing, Perfection, Partnerships,
Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes? Win is an unprecedented
examination of the art, science, and language of winning,
and a must-have for people who want to understand and
emulate the winners of today. THE DEFINITION OF WINNING -- The ability to grasp the human dimension of every situation; -- the ability to know what questions to ask and when to ask
them; -- the ability to see the challenge, and the solution, from
every angle; -- the ability to communicate their vision passionately and
persuasively; -- the ability to connect with others and create an enduring
chemistry; and 10 other universal attributes of winners. DO YOU HAVE WHAT IT TAKES TO WIN?
DO YOU KNOW THE WORDS THAT WORK?
FIND OUT MORE INSIDE.
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